transcreation उदाहरण वाक्य
उदाहरण वाक्य
- Thus, the increasing Hispanic population in the U . S . provides many opportunities for same-country transcreation.
- When first used in the 1960s and 1970s transcreation was a term coined to describe the translation of creative ad copy.
- Transcreation agencies, which add marketing and copywriting expertise to the translation process, lie at the center of this spectrum.
- Thus, a global advertising campaign subjected to transcreation becomes more supple, while still adhering to an overall global strategy.
- In doing so, he often adopted a freewheeling practice called transcreation, which allowed him to intersperse translations with his own ideas.
- Transcreation balances these two imperatives : to foster a brand recognizable around the world, while tailoring the advertising message for local markets.
- In the 1990s, marketers and advertising agencies with international accounts began using the term transcreation to distinguish their work in this field from translation.
- As the concept of transcreation has taken hold, advertising agencies and marketers, realizing its importance, have added departments dedicated to this service.
- To meet these challenges, companies that market internationally are increasingly using transcreation, whether via their advertising company or with a company specializing in transcreation.
- To meet these challenges, companies that market internationally are increasingly using transcreation, whether via their advertising company or with a company specializing in transcreation.